In videos, there may also be candid interviews, but videos on the site involving groups usually have a theme, or at least implied back-story, such as a yoga class beginning fully clothed and gradually shedding garments as the yoga session progresses. In photo-based shoots the women are photographed in their own homes and bedrooms and/or in outdoor settings, and usually begin wearing their own clothes and underwear, which they gradually shed. With the exception of those who are long-time employees of the organisation, of whom there are only a small number, almost all Abby Winters models are completely new to pornography. The website features female models typically between the ages 18 to 25. Prior to that relocation, the site's web servers had already been based in the Netherlands and the United States for quite some time. In 2010, responding to a changing political climate in the Australian government on the question of pornography's acceptability in the country, the company's offices were moved to the Netherlands. Despite its history as an Australian website, 65% of Abby Winters subscribers are in the United States. In January 2008, had about 30,000 subscribers. In addition, the website claims that its photos are not retouched in any way (other than basic colour balancing). Models wear very little make-up and many have a full patch of pubic hair.

Material is typically captured with high-quality high-definition video and photography, together with somewhat atypical 'signature' capture angles, and has no models with surgically enhanced breasts. The site is noted for its mix of 'core' professional models – of whom it only has a few – alongside a massive trove of genuinely amateur models, most of whom had never worked in erotic modelling or video before coming to the company.

In addition to pictures and videos of erotic modeling and sex acts, the site also features a range of both scripted and unscripted 'real world'-type situations, especially in video, such as naked yoga, aerobics, video game playing, swimming, and car washing. It is now based in Amsterdam and intermixes its extensive Australian material with new material shot since its move. The site was launched in the year 2000 and has since been split into three 'mini-sites' known as 'Solo', ' Girl-Girl', and 'Intimate Moments' ( masturbation).Ībby Winters originated as an Australian site with Australian participants and employees. It claims all-female shooting crews and is part of the 'natural', reality-based porn market. (or simply Abby Winters) is an Australian pornographic paysite largely revolving around nude modelling pictorials and lesbian and solo sex acts by female models.

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